Privacy Policy
How we collect, use, and protect your information
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies: “Cookies” are data files that are placed on your device and often include an anonymous unique identifier. “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
How We Use Your Personal Information
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information at https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics at https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising via Facebook, Google, and the Digital Advertising Alliance’s opt-out portal.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights (European Residents)
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the details below.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Engraved Items
When you order an engraved item we keep the wording you typed, the font and position you chose, and the time you confirmed them. We use them to make your item and to answer any question about what you confirmed. The wording is kept with your order and is handled as set out under Data Retention above; when we remove an order’s personal data, the wording is removed with it. If you start an order and don’t finish it, our abandoned-basket tool may keep the wording until it clears that basket.
Please don’t include sensitive details (health, religion or belief, sexual orientation, ethnicity or politics) about yourself or anyone else in your engraving.
Session Recording (Microsoft Clarity)
We use Microsoft Clarity to see how visitors use our site (for example clicks, scrolling and the pages visited) so that we can improve it. Clarity is operated by Microsoft, who receive this usage data on our behalf.
Contact Us About Privacy
If you have any questions about our privacy practices or would like to exercise your data rights, please contact us:
Email: [email protected]
Address:
UruShop Limited
5A Morris Road
Leicester, LE2 6BR
United Kingdom