Selecta

Selecta is one of Paraguay’s most recognised yerba mate brands, produced by Eno Bronstrup S.A. (EBSA) since 1950. The company’s roots go back to 1942, when founders Don Reinaldo and his wife began cultivating yerba mate in Bella Vista and San Rafael, two of Paraguay’s most fertile growing regions.

EBSA runs the entire production process in-house, from plantation to packaging, using modern automated equipment to maintain consistent quality across every batch. Their yerba mate is known for a balanced, smooth flavour profile that works equally well as hot mate or ice-cold tereré.

The Selecta range includes their popular Tradicional blend, which bridges Paraguayan and Argentine styles with its medium-cut leaves and gentle bitterness. At UruShop we stock Selecta yerba mate alongside their cassava starch (almidón de mandioca), a pantry staple in Paraguayan and South American cooking. Free UK delivery on orders over £50.