La Rubia

La Rubia is a family-run Paraguayan yerba mate brand produced in small batches in Obligado, Paraguay. Founded by Eugen Tischler, the company operates in a traditional, old-fashioned way, prioritising quality over volume. La Rubia is the only Paraguayan brand certified by the Instituto Nacional de Tecnología, Normalización y Metrología (INTN), meeting the highest quality standards in the country.

What sets La Rubia apart is its two-year natural ageing process. The organic leaves are slowly dried, lightly smoked, then left to mature in cedar bins. This extended ageing produces a remarkably smooth yerba with a sweet, smoky character, subtle tobacco-like depth, and a clean finish that lasts. The balanced cut of leaves, powder, and stems makes it excellent for both hot mate and cold tereré.

La Rubia is grown organically without chemicals, making it a favourite among mate drinkers who value purity and craft. Buy La Rubia yerba mate at UruShop with free UK delivery on orders over £50.